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Content marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined target audience, and ultimately drive profitable customer action. It involves creating and distributing various types of content such as blogs, video scripts, web content, social media posts, infographics, and webinars, to educate and engage the target audience and build trust in the brand.
Nowadays, it is tough to attract consumers if you do not have creative content creation abilities. We know content is the king of any marketing strategy, without which it results in an epic failure. The goal of content marketing is to establish thought leadership, drive traffic and leads, and support other marketing and business goals. Choose Manu Global to have a well-defined content strategy and bring value.
Video format has emerged as one the most preferred go-to ways to talk about your product. Almost 3/4th of internet traffic is video content. We have the right partners assisting us, the team comprising of talented script writers and video professionals who are there to help your brand hit the right notes in the video content space. Needless to say, all the content goes through our brand lens.
Surely, a great way to reach your audience database and give the content a personal touch too. We, at The ThinkSmiths have the right team to write compelling Email content that is timely and resonates with the audience. We ensure that the Email content is written and packaged well keeping in mind what the audience wants, thus taking care of the open rates and click rates. We have an expertise working on Email content across industry vertical.
Most common and insightful form of content which helps audience to get piercing insights and strength of your product. We at The ThinkSmiths are adept at writing well researched blogs for our brand partners and build saliency for the brand in terms of rankings. Our endeavour is to constantly dig into information & keep the blog pages up to date with relevant content pieces.
This is a kind of content format which is longer than a regular blog post and offer in-depth read to the audiences. This especially proves quite effective when the consumer is researching on a product and needs detailed insights or knowledge on the product. We just do not have a team of content writers but a team of creative designers who create engaging and useful visual content to make the navigation a delight and the presentation interesting.
As part of our content services, we constantly delve into delivering interactive content solutions to our partners. Be it quizzes, surveys or any other content that engages the audience, is definitely a part of our strategy to increase the efficacy of online marketing for our partners. We have the right armoury to implement such useful & innovative content formats.
We have a good understanding of the social media landscape and what works in this domain. We have a team of creative writers who go through the rigour of creative flow and come up with the most creative, optimized, and tested copy that has the potential to engage effectively with the audience. Even during the campaign, the creative units are optimized for their performance.
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