Email marketing is a digital marketing strategy that involves sending promotional or informational messages directly to the targeted audience through email. The goal of email marketing is to build and maintain relationships with customers and prospects, increase brand awareness, drive website traffic, and ultimately generate sales.
Email marketing campaigns can include newsletters, promotional offers, event invitations, and other types of content that are delivered to subscribers who have opted-in to receive email communications from a particular brand or organisation. Effective email marketing requires a targeted list of subscribers, compelling content, and an effective strategy for segmenting and personalising communications to meet the unique needs and interests of each recipient.
As per statistics, more than 70% of email users check their mailbox more than six times a day, and more than 90% of internet users have an email account. We at the ThinkSmiths help you reach your audience on any device and, at the same time, stay compliant with the anti-spamming policies.
Email marketing enables you to build strong brand loyalty through regular brand marketing communications over a period. This can be achieved at a much lesser cost than other forms of marketing communication methods. We help you create a roadmap for a sustainable email marketing strategy to help build customer loyalty and save your precious marketing money.
We provide monthly campaign reports along with a drill-down of each element of the campaign for detailed performance analysis. Metrics like open rate, conversions, click rate, etc., are presented by the campaign along with consultations with the client on learning and putting best practices to implement.
Surely, a great way to reach your audience database and give the content a personal touch too. You can carry out A/B and multivariate testing to examine almost every part of the email campaign, right from the subject line to the content and the time sent. We have expertise working on email content across industry verticals thereby taking care of the open rates and click rates.
Traditional methods of marketing generally deliver broader messages to a broader audience. However, email marketing allows you to send personalized messages, data-driven campaigns and unique discounts. We help you to devise targeted email campaigns and thus help you reach out to different audience sets with a personalized touch.
We do not just focus on audience engagement but also aim at targeting the correct audience and attempting to segment an unengaged database. Every time, our approach is to ensure that the right message is sent to the right audience and engage in a long-term relationship with our continuous list management.
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